Generating new leads and converting them into sales can be a challenging task, especially online. With the rise of online competitors and the ever-present threat of scams, phishing, and hacking, both businesses and consumers face significant hurdles.

However, by focusing on key elements that build online trust, small and medium businesses (SMBs) can significantly improve their conversion rates and establish a strong online presence.

1. Consistent Branding: Be Everywhere Your Customers Are

Consistency is crucial in building trust. Consumers often cross-reference multiple platforms before making a purchase, and a consistent presence across these platforms can make all the difference.

How To Achieve It:

• Company Website:
  Ensure your website i . . .