Quick Tidbits
B2B SEO Facts

Published May 2, 2018

Many B2B companies think they’re immune to SEO, mobile-friendly, responsive website needs, and SEM (Search Engine Marketing).

However, the numbers are surprising; if your B2B company website isn't following Google's recommendations for SEM, SEO, and mobile-friendly design, you're most likely missing out!

Here’s the facts:

1. Over 70% of all B2B purchase decisions start with a generic search. Some estimates are as high as 89%.¹
2. Nearly 90% of all B2B research is done using search engines.¹
3. Nearly half, 42% of all B2B research is done on a mobile device, and growing nearly 3X annually.¹
4. Nearly half, 46% of all B2B researchers are millennials on digital devices.¹
5. B2B pay-per-click advertising has the 3rd highest click-thru rate (2.55%) behind dating (3.4%) and finance (2.65%), yet above consumer services (2.4%)!²

• ¹ The Changing Face of B2B Marketing
• ² Search Engine Statistics 2018